![]() Also, it's so much easier to talk about what to do rather than do it Saying "have a month of content planned before you ever post", represents a mammoth undertaking. Even blogs don't mention it, because it's kind of scummy when distilled down to marketing actions rather than sincere effort. There are parts that people just don't talk about. Hope this was useful and wisning you good luck on your journey as an artist! It's a very fast rise and fall and oftentimes, doesn't lead to long-term fruitful results the way curated media placements and targeted audience selection does. Even looking at cases like Steve Lacey, you can see that none of his concert attendees knew any of the lyrics to his most popular song beyond the snippet popularized within the TikTok culture. ![]() I've personally witnessed that getting your song trending in some TikTok dance very rarely leads to the development of a loyal fanbase. My one last other piece of advice is to not get caught up in the TikTok hype train. Not to mention, many of the same curators and authors tend to jump around between these various high-tier media outlets so once that relationship has been built, more and more doors to new media outlets begin to open up over time, courtesy of your initial point-of-contact. Once you’ve done this process enough times, it becomes gradually more refined and the execution more formulaic. You can even check out the hundreds of guaranteed placements we offer to our clients on this spreadsheet: Our agency has executed this successfully with hundreds of authors at various media outlets. There’ve been many instances in which contributors lost their jobs doing this so building that rapport over time is an absolute necessity.Īnd keep in mind that these guys are inundated with “hey, check out my music” requests so knowing how to approach these authors, curators and media-men in a way that doesn’t instantly get filtered out is a skill in and of itself. The guys writing and curating for these top-of-the-line enterprises are monitored pretty closely in attempt to curb this sort of behavior. The field of PR is corrupt as all hell, especially Music PR, but under absolutely no circumstances would you attempt to send them a pay-to-publish proposal without having established that trust first. ad infinitum), and spending weeks establishing rapport with each semi-responsive lead until you have gained a sufficient amount of trust to give them a proposal. I’m talking hiring developers to automate email outreach, testing millions upon millions of different variations of staff’s possible email addresses (i.e. It takes quite a lot of resources as well know-how to establish these sorts of connections AND get them on your payroll thereby guaranteeing placements for future projects or clients of yours. That’s because we understood that PR nowadays is entirely done on a who-you-know as well as a who-you-pay basis. We do our "media outreach" before we ever charge our clients. When we launched our PR agency, we tried to differentiate ourselves from our competition as much as possible by ensuring we only get paid for the results we deliver. There’s a ton of agencies out there that get paid to issue pointless press releases and conduct “media outreach” that ultimately leads to nowhere in light of traditional methodologies. That's why it's imperative that when choosing a PR agency, please ensure that you get some form of guarantee. That's why finding a right PR or marketing agency is absolutely essential for building that initial foundation.Īnd yes, I admit that I definitely have a bit of a bias in this regard but the right PR agency can truly make the difference between getting placed on botted Spotify playlists or getting on editorials. Even the labels themselves are obligated to pay and that's who you're largely competing against when it comes to the top-tier media outlets. Many independent artists dream of landing on highly-sought after playlists but without proper funding, there's almost a 0% chance of that happening. The only thing you can truly do to harness the right kind of attention is to be selective with who you choose to pay. You're either paying the social media platforms, the curators, the media-men, etc. The truth of the matter is that the music business of today, especially in the digital world, is entirely based on a pay-to-play model. ![]() Hey! As someone that works in the PR industry and has gotten a dozen plus clients featured in places like Rolling Stone, XXL, Billboard, Lyrical Lemonade, etc., I can weigh in on this.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |